I recently saw a post in a dietitians’ Facebook group asking what everyone’s favourite business tools were, and it got me thinking about the ones I genuinely rely on day to day.
Not the shiny new platform I signed up for and forgot about three days later.
Not the tool everyone says you must have.
Just the ones that actually help me run my businesses more smoothly.
Because there are so many business tools out there now. And it’s very easy to end up thinking you need all of them. But what you actually need is a few solid tools that help you stay organised, save time, and reduce the mental load
So this is not a “best tools” roundup. It’s simply a practical list of the tools I personally use and genuinely find helpful across both of my businesses.
1. Google Workspace – the backbone of both my businesses
If I had to pick one tool ecosystem that quietly keeps everything ticking along in the background, it would be Google Workspace. It’s the backbone of both of my businesses and the one I use every single day without even thinking about it. The full suite – Drive for file storage, Mail for email communication and management, Calendar for managing my day, Docs for notes, Sheets for tables & graphs, and Slides for presentations.
It supports the everyday operations of my businesses without making things feel overcomplicated. It’s also easy to share with clients or team members, which matters a lot when you’re working collaboratively and don’t want everything stuck on one laptop.
For anyone working in healthcare, there’s also the Google Business Associate Agreement (BAA), which is a legally binding agreement that allows you to use Google Workspace for handling Protected Health Information while staying compliant with data security and privacy.
Who it’s good for: Almost every service-based business owner.
2. Practice Better – to deliver the best client experience
Practice Better is my electronic health record platform, and it plays a big role in the client side of the business keeping the client journey organised and professional.
What I really like about Practice Better is that it’s an all-in-one platform.
You can use it for scheduling, sending forms, client communication, automations, and more. It creates a much more streamlined client experience, which matters not just for you, but for the client too.
I also like that it’s feature-rich and scalable. So if your business grows and you want to deliver group programmes or expand your offers, it can support that too.
And because it’s built specifically with nutrition business owners and practitioners in mind, it feels much more relevant than trying to force a generic system to do a clinical job.
Who it’s good for: Dietitians and nutritionists offering 1:1 support, programmes, or any client-based service who want a more professional and efficient workflow.
3. Asana – to get tasks out of my head
Asana is my go-to for task management. I use it to keep projects, deadlines, and recurring tasks in one place. It’s especially helpful when there are lots of moving parts, because it gives everything a home. In fact, it’s more than helpful. It’s essential. It tells me what I am doing each day when I switch my laptop on!
It also really helps with delegation and accountability. If you work with a VA, OBM, assistant, or any kind of team support, visibility matters. Everyone needs to know what’s happening, what’s due, and who’s doing what.
Who it’s good for: Business owners managing multiple projects, launches, clients, or team members.
4. Airtable – my content brain
Airtable is what I use to manage my marketing content in one place. I use it to keep track of blog ideas, newsletters, and social posts.
It helps me see what content I already have and create my content calendars on what I’m working on next.
And another bonus: it’s free.
Who it’s good for: Nutrition business owners creating content across multiple channels who need one central space.
5. Kit – to stay connected with my audience
I use Kit for email marketing. And while it’s not the cheapest tool on this list, I do think it’s a valuable one if email marketing is part of your growth strategy.
It helps with newsletters, welcome sequences, freebies, forms, and automations. It supports the behind-the-scenes side of keeping in touch with your audience consistently, without having to manually do everything yourself.
And that matters. Because email is one of your most valuable business assets.
What I like about Kit is that it’s very visual, especially when it comes to automations. You can actually clearly see what’s happening, which makes building and tweaking systems much less intimidating.
Who it’s good for: Business owners who want to build an email list, nurture subscribers, and sell in a gentler, more sustainable way, and who are willing to invest in a tool that does it well.
6. Lyrebird – for making note writing quicker and lighter
If you do client consultations, you’ll know that the admin afterwards can sometimes feel like the least glamorous part of the job. Important, yes. But not always the bit you’re excited to get to.
That’s where Lyrebird really helps. We use it for AI note writing, and it supports efficiency in that admin-heavy part of client work. It helps reduce the time and energy spent on documentation, which means less time typing up notes and more time freed up for the parts of the business that actually need your brain in a bigger way.
Who it’s good for: Practitioners who want support with documentation and more efficient back-end processes.
7. Consensus – for quicker access to latest nutrition research
Consensus is a really useful tool when I want quicker access to nutrition research.
I use it when I’m looking into a topic, sense-checking something, or gathering evidence for blog posts and content. It helps make the research side of the work more efficient, especially when you want a starting point that feels a bit more focused than a general search.
It’s not about replacing critical thinking. It’s about speeding up the route to useful information.
Who it’s good for: Curious practitioners who want a more efficient way to explore research topics.
8. Canva – for design
Canva is still one of my favourite tools for design, even though I personally don’t use it as much as I used to because my VA handles all of that now. But it absolutely deserves a place on this list.
It helps with social posts, presentations, PDFs, lead magnets, and branded materials. And for a nutrition business owner creating regular content, that kind of flexibility is incredibly useful.
I also think the bulk design features are really helpful, especially if you’re creating graphics or reels at scale. And the AI image feature is genuinely great.
Used well, Canva can save a lot of time. Used badly, it can also become the place you accidentally lose an hour tweaking font sizes. So templates are your friend here.
Who it’s good for: Business owners creating regular content and client-facing resources.
9. WordPress — where my business lives
I use WordPress for my website, and for me it’s the online home of the business. It’s where my blog content lives. It’s where people can go to understand what I do, explore my services, and get a feel for the business. And in that sense, it plays a big role in both visibility and credibility.
I like WordPress because it supports long-form content and SEO really well. It can also grow with the business, which is important. You don’t want to rebuild your whole website every time your offers evolve. And for me, it feels cleaner and more feature-rich than platforms like Wix or Squarespace, especially if content is a big part of your marketing.
Who it’s good for: Business owners who want a website that can evolve and support both content and services.
10. KeySearch – for taking the guesswork out of blog content
KeySearch is what I use for keyword research. If you write blogs and want them to do more than just sit quietly on your website looking pretty, keyword research matters. That’s where KeySearch helps.
It helps me understand what people are actually searching for, which gives blog content much more direction. Instead of guessing what might be useful, I can create posts with longer-term visibility in mind.
What I like about KeySearch is that it makes SEO feel much more accessible. It helps you choose blog topics more strategically without making the whole process feel overly technical.
Who it’s good for: Nutrition business owners who want their blog content to bring in traffic without relying entirely on social media.
Final Thoughts
The right tools can absolutely save time, reduce overwhelm, and support growth.
Start simple. Choose tools that support the way you work and build around what your business actually needs.
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